Book excerpt: This is the first book to combine an authoritative history of the Star Trek franchise—including all six television series and eleven feature films—with anecdotes about the show from those who helped shape it from the outside in: the fans. Star Trek expert Robert Greenberger covers everything from show creator Gene Roddenberry’s initial plans for a series combining science-fiction and Western elements, the premiere of the original series in 1966, its cancellation, the franchise’s return in an animated series, and its subsequent history on television and film, up to expectations for the 2013 J.J. Abrams film. Along the way, Greenberger analyzes Star Trek’s unique cultural impact and tremendous cult following, including the famous (and first ever) save-the-show mail campaign. But this isn't a sugarcoated history; this book chronicles the missteps as well as the achievements of Roddenberry and others behind the franchise. Approximately two dozen sidebars provide personal experiences of dedicated Trekkies who influenced or became a part of the franchise. Star Trek fandom is unparalleled in the effects it has had on the franchise itself. The book is illustrated with a large collection of photographs of memorabilia, many of which have never been seen before in print.