Book excerpt: The classical veterinary education revolves around the anatomy, physiology, diseases and their treatment of the bovine, avian, equine, swine species and assorted small animals. This book discusses the reasoning of both the veterinary profession in its medical care, innovation and scientific logic and also the tools and laws of the business world which cannot be ignored, if a veterinary practice shall survive. It is the reasonable synthesis of both, which eventually leads to profound business success and a medical reputation of excellence.