Book excerpt: Selective Oxidation by Heterogeneous Catalysis covers one of the major areas of industrial petrochemical production, outlining open questions and new opportunities. It gives keys for the interpretation and analysis of data and design of new catalysts and reactions, and provides guidelines for future research. A distinctive feature of this book is the use of concept by example. Rather than reporting an overview of the literature results, the authors have selected some representative examples, the in-depth analysis of which makes it possible to clarify the fundamental, but new concepts necessary for a better understanding of the new opportunities in this field and the design of new catalysts or catalytic reactions. Attention is given not only to the catalyst itself, but also to the use of the catalyst inside the process, thus evidencing the relationship between catalyst design and engineering aspects of the process. This book provides suggestions for new innovative directions of research and indications on how to reconsider the field of selective oxidation from different perspectives, outlining that is not a mature field of research, but that new important breakthroughs can be derived from fundamental and applied research. Suggestions are offered on how to use less conventional approaches in terms of both catalyst design and analysis of the data.