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New Frontiers of Customer Strategy
Language: en
Pages: 292
Authors: Thierry Delecolle
Categories: Medical
Type: BOOK - Published: 2024-07-23 - Publisher: John Wiley & Sons

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Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledg
New Frontiers in Technical Analysis
Language: en
Pages: 352
Authors: Paul Ciana
Categories: Business & Economics
Type: BOOK - Published: 2011-08-24 - Publisher: John Wiley & Sons

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An essential guide to the most innovative technical trading tools and strategies available In today's investment arena, there is a growing demand to diversify i
Connected Strategy
Language: en
Pages: 157
Authors: Nicolaj Siggelkow
Categories: Business & Economics
Type: BOOK - Published: 2019-04-30 - Publisher: Harvard Business Press

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Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, contin
The Routledge Companion to Strategic Marketing
Language: en
Pages: 507
Authors: Bodo B. Schlegelmilch
Categories: Business & Economics
Type: BOOK - Published: 2020-11-24 - Publisher: Routledge

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The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commis
New Frontiers in Open Innovation
Language: en
Pages: 369
Authors: Henry William Chesbrough
Categories: Business & Economics
Type: BOOK - Published: 2014 - Publisher: Oxford University Press, USA

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Following on from their previous book 'Open Innovation', the editors have compiled this book, as a major initiative of top scholars in open innovation setting o
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