Book excerpt: We've all had this happen: We're at a chamber meeting, networking event, or seminar, and the leader says, "Before we get started, let's go around the room and introduce ourselves. Tell us who your are and what you do. Give us your "Elevator Speech." Many of us start sweating when we heard those words. We've struggled with our Elevator Speech and it always seems to be a "work in progress." The Book Covers: * What is an Elevator Speech? * Why have one? * The two distinct Audiences for your Elevator Speech. * The different Elevator Speech Goals for each. * Two Words that formed the basis for the Elevator Speech Template. * The Eight Floors of the Elevator Speech. * Having your Elevator "Stop" and "Skip Floors." o Getting individuals "Off the Elevator." * How to deliver your Elevator Speech. * Bonus Tips to take your elevator Speech from Blah to Ah! * The Fear of Public Speaking. o This is why many dread the Elevator Speech. o Why this fear. o Nuggets to Lessen it! Read this book! Then use the Elevator Speech Template and and Worksheet to craft Your Elevator Speech. Write it - ReWrite it. Practice it - Tweak it - Practice it! Do that, and Your next Elevator Speech will be - NO SWEAT!