The Essential Brand Book

Download or Read eBook The Essential Brand Book PDF written by Iain Ellwood and published by Taylor & Francis US. This book was released on 2002 with total page 340 pages. Available in PDF, EPUB and Kindle.

Author	: Iain Ellwood
Publisher	: Taylor & Francis US
Total Pages	: 340
Release	: 2002
ISBN-10	: 0749438630
ISBN-13	: 9780749438630
Rating	: 4/5 (30 Downloads)

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Book Synopsis The Essential Brand Book by : Iain Ellwood

Book excerpt: Providing readers with an insight into all the components of brand management including a wide range of business models and techniques, this book will help to build strong and effective brands in the marketplace.

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