Trendology
Download or Read eBook Trendology PDF written by C. Kerns and published by Springer. This book was released on 2014-12-01 with total page 245 pages. Available in PDF, EPUB and Kindle.
| Author | : C. Kerns |
| Publisher | : Springer |
| Total Pages | : 245 |
| Release | : 2014-12-01 |
| ISBN-10 | : 9781137479563 |
| ISBN-13 | : 1137479566 |
| Rating | : 4/5 (63 Downloads) |
Book Synopsis Trendology by : C. Kerns
Book excerpt: In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
