Book excerpt: In our haste to consume the things we love, we often disregard or discard packaging without a second thought. While many would argue that they bear no significance to our daily lives or should be done away with entirely in our quest to save the environment, there is a lot more to packaging design than meets the eye. On top of conveying a brand's personality, purpose, or message meaningfully and embodying its contents in ways that catch the eye, a seemingly ordinary bottle or box can become an artist or designer's canvas for extraordinary creative expression. No Packaging No Life: Alcohol explores some of the most compelling ways and interesting visuals with which popular spirits are packaged to tantalize you into indulging in your tipples of choice. It serves as a vessel of inspiration through which we can recognize, appreciate, and celebrate the unnoticed or overlooked tactile beauty in everyday product packaging.