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This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in

A comprehensive reference source on new innovative dimensions of consumer behavioural studies that reveals different conceptual and theoretical frameworks. This

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultu

Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied t

Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Co