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Leading Pharmaceutical Innovation

Download or Read eBook Leading Pharmaceutical Innovation PDF written by Oliver Gassmann and published by Springer Science & Business Media. This book was released on 2013-06-05 with total page 184 pages. Available in PDF, EPUB and Kindle.
Leading Pharmaceutical Innovation
Author :
Publisher : Springer Science & Business Media
Total Pages : 184
Release :
ISBN-10 : 9783540247814
ISBN-13 : 3540247815
Rating : 4/5 (14 Downloads)

Book Synopsis Leading Pharmaceutical Innovation by : Oliver Gassmann

Book excerpt: Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies. The authors focus on three sources of pharmaceutical innovation: new management methods, new technologies, and new forms of internationalization. Their findings are illustrated in the case of the Swiss pharmaceutical industry, the leading exporter of pharmaceutical products in percentage of GDP, and some of its main pharmaceutical firms such as Novartis and Hoffmann-La Roche.


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