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The Marketing of the President

Download or Read eBook The Marketing of the President PDF written by Bruce I. Newman and published by SAGE. This book was released on 1994 with total page 188 pages. Available in PDF, EPUB and Kindle.
The Marketing of the President
Author :
Publisher : SAGE
Total Pages : 188
Release :
ISBN-10 : 0803951388
ISBN-13 : 9780803951389
Rating : 4/5 (88 Downloads)

Book Synopsis The Marketing of the President by : Bruce I. Newman

Book excerpt: Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.


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