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This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic el

This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to

This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their pa

This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealan