Book excerpt: David L. Rowe asserts that many Mormons view Christian witnessing as Bible bashing. What Christians need to understand, he suggests, is that Latter-day Saints are an entirely separate ethnic group with their own history, values, and customs. Evangelizing Mormons can be so much more effective if Christians first know, understand, and respect Mormon heritage. With helpful illustrations and discussions of Mormon values and theology, Rowe calls Christians away from confrontational evangelism and instead suggests active listening and respect as a way to bridge Christian beliefs and Mormon culture. A glossary in the back of the book and discussion questions at the end of each chapter will help readers apply these concepts in their own witnessing experiences. In the end, Christians will be more approachable representatives of Christ.