Search Results

First published in 1998. As society grows and changes, advertisers are faced with the challenge of matching their advertising messages to new and different targ

Older individuals currently represent 13% of the total population of the United States, and with their strong economic base, growth potential, and longer life e

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and business

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex

"Dychtwald and Morison offer a brilliant and convincing perspective: an essential re-think of what 'aging' and 'retirement' mean today and an invitation to help