Book excerpt: This ground-breaking book shows how innovative microfinance solutions can help billions to avoid ‚poverty traps‘ and escape atavistic misery. While the success of microfinance has globally exceeded even the wildest expectations, there are still many obstacles – above all the lack of proper business planning on the side of the borrowers. Here Moro Visconti‘s important book comes to aid, offering bottom-up development strategies for micro-credit-driven startups and beyond. His forceful analysis of poverty traps and the practical guidelines given (including business plan templates as Excel sheets) are designed to help practitioners and analysts alike in understanding and reaching the true potential of microfinance.