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"The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on

Learn how to make pricing decisions that will maximize a firm’s profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAG

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

Pricing is hard as it determines your market position, whether your customers buy from you and whether you can provide the level of service required by those cu

This study of retail pricing strategies presents information on the practices used in a variety of sectors, such as supermarkets, banks and airlines. His analys