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The Pursuit of New Product Development: The Business Development Process begins with an understanding of market needs, within a sound business model, a well-def

Innovation Management and New Product Development by Trott is an established textbook on innovation management, management of technology, new product developmen

This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.

Revised edition of the author's Innovation management and new product development, 2012.

Product Management is becoming an important function of marketing. This book presents a broad perspective of the subject to develop a correct perception about i