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Developing New Products and Services

Download or Read eBook Developing New Products and Services PDF written by Lawrence Sanders and published by Business Expert Press. This book was released on 2011-10-14 with total page 241 pages. Available in PDF, EPUB and Kindle.
Developing New Products and Services
Author :
Publisher : Business Expert Press
Total Pages : 241
Release :
ISBN-10 : 9781606492420
ISBN-13 : 160649242X
Rating : 4/5 (20 Downloads)

Book Synopsis Developing New Products and Services by : Lawrence Sanders

Book excerpt: This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.


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