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Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in

Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective r

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and

The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Wi

This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a va