Search Results

Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of B

"Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothin