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Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to thi

African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative cons

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketi

Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the p

Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications