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This book is based upon and extends the theoretical and empirical work of the author over the last decade. It integrates material deriving from his previous con

"What is service logic? What does it mean to manage and analyze organizations based on a perspective of service logic? Service logic may be contrasted with a go

The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducti

Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketin