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The book is related to the handling of product and service failures in business-to-business markets. The concept of “recovery management” embraces all activ

This book was created in the spirit of learning from nature in the field of professional purchasing. It describes real-world purchasing problems faced by compan

The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in mod

Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for s