Book excerpt: In business, seeing the next paradigm shift in how to effectively navigate a company to achieve high performance and competitive advantage isn't just important-it's crucial. In their new book, S-Business: Reinventing the Services Organization, James A. Alexander and Mark Hordes offer a comprehensive and focused approach by which decision-makers in product, professional services and support services organizations can embrace services as a strategic weapon. This is the essence of S-Business.Giant organizations like IBM and General Electric, once thought of as pure product companies, are actively implementing s-business strategies. IBM Global Services generates more than $33 billion in annual revenue; for each dollar earned on software, $162 is paid out in services. Professional services firms such as Accenture and McKinsey are reinventing their marketing, delivery and alliances to meet the ever expanding issues and needs of customers and clients for comprehensive services. All segments of the economy will be touched by the new s-business paradigm shift. No organization of any size, in any market or geography, can afford not to implement an s-business strategy.