Handbook of Marketing Scales
Download or Read eBook Handbook of Marketing Scales PDF written by William O. Bearden and published by SAGE. This book was released on 1999-11-12 with total page 568 pages. Available in PDF, EPUB and Kindle.
| Author | : William O. Bearden |
| Publisher | : SAGE |
| Total Pages | : 568 |
| Release | : 1999-11-12 |
| ISBN-10 | : 076191000X |
| ISBN-13 | : 9780761910008 |
| Rating | : 4/5 (0X Downloads) |
Book Synopsis Handbook of Marketing Scales by : William O. Bearden
Book excerpt: A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.
