Retail Marketing and Branding
Download or Read eBook Retail Marketing and Branding PDF written by Jesko Perrey and published by John Wiley & Sons. This book was released on 2013-01-02 with total page 269 pages. Available in PDF, EPUB and Kindle.
| Author | : Jesko Perrey |
| Publisher | : John Wiley & Sons |
| Total Pages | : 269 |
| Release | : 2013-01-02 |
| ISBN-10 | : 9781118489512 |
| ISBN-13 | : 1118489519 |
| Rating | : 4/5 (12 Downloads) |
Book Synopsis Retail Marketing and Branding by : Jesko Perrey
Book excerpt: Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters
