Book excerpt: A $100 trillion global market (with little competition) exists for products & services that revitalize cities and natural resources, with an estimated activity of $2 trillion per year This is the first book to show community and national leaders how to achieve rapid, sustainable renewal Cunningham's groundbreaking first book, The Restoration Economy (Berrett Koehler Publishers, 2002), now in its third printing, was hailed by government, business, and academic leaders worldwide The theme of ReWealth!, growth without destruction, has massive global interest, especially in Eastern Europe, Asia, and the developing world Cunningham is the founder of Revitalization Institute, a global non-profit academy for community renewal and natural resources restoration