Book excerpt: In an area as vast and important as rheology, it is essential that the experimentalist understands the underlying theories and shortcomings of the measurement technique used, that they are aware of the likely microstructure of the fluid under study and that from this they can appreciate how the fluid and the measuring system interact with each other. This major handbook, written by an international group of experts in the range of rheological techniques, presents the state of the art in rheological measurement, and concentrates on the techniques and underlying physical principles. The second edition, fully revised and updated to include new techniques is invaluable to polymer and materials scientists, engineers and technologists, and anyone else making rheological measurements on materials whether they be polymeric, biological, slurries, food or other complex fluids.