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Right Between the Ears reveals the secrets that allow brands to open up hidden domains in our minds through powerful psychological triggers. The power of cognit

ONE OF TIME'S 10 BEST FICTION BOOKS OF 2020. Longlisted for the Joyce Carol Oates Prize. Named a Best Book of 2020 by NPR, Bustle, Good Housekeeping, the New Yo

Build a “cognitive brand” that connects with your customers in the deepest, most meaningful ways Successful marketing is all about unlocking the door to peo

Expert coach explains How to Think Like a Champion Greg Hatcher is the coach that you always wish you had. He is honest, sincere, straight to the point, a no pu

The tale of a boy, his ears, and one little change that makes a world of difference Louis is a talented kid with many great qualities. He plays a mean hand of p