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The story of global sport is the story of expansion from local development to globalized industry, from recreational to marketized activity. Alongside that, eac

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrati

It is difficult to fully understand the role that sport plays in contemporary global society without understanding how and why governments, NGOs and other organ

Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any o

This Handbook provides a succinct overview of sport in the Middle East, drawing in scholars from a wide variety of geographical and disciplinary backgrounds (hi