Book excerpt: EFFECTIVE SELLING AND SALES MANAGMENT is designed for anyone with a product or service to sell, from entrepreneurs and small business people to managers of corporate sales groups. The first chapters feature effective sales techniques; then the book deals with how to recruit salespeople and build a powerful sales team. The chapters cover these topics: -Creating sales materials -Getting started -Selling techniques -Finding Leads -Using the telephone effectively -Effective presentations -Recruiting others to sell for you -Recruiting a sales manager -Recruiting your own sales team -Interviewing sales people -Orienting new sales people -Organizing new sales people -Setting up a training program -Coordinating sales activities -Keeping your sales group motivated -Providing extra assistance and support -Training sales people to train others