Selling Britishness
Download or Read eBook Selling Britishness PDF written by Felicity Barnes and published by . This book was released on 2022-08-15 with total page 280 pages. Available in PDF, EPUB and Kindle.
Author | : Felicity Barnes |
Publisher | : |
Total Pages | : 280 |
Release | : 2022-08-15 |
ISBN-10 | : 022801056X |
ISBN-13 | : 9780228010562 |
Rating | : 4/5 (6X Downloads) |
Book Synopsis Selling Britishness by : Felicity Barnes
Book excerpt: From the 1920s until the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspapers, and cinema screens with 'British to the core' Canadian apples, 'British to the backbone' New Zealand lamb, and 'All British' Australian butter. Selling Britishness explores the role of commodity marketing in creating Britishness.