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Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is

Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-e

Named a Top 10 Business Strategy Book of 2018 by Inc. magazine In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innova

Clayton Christensen’s definitive works on innovation—offered together for the first time Will you fall victim to disruptive innovation—or become a disrupt