Search Results

New Publication Coming Soon

Financial Management in the Sport Industry provides readers with an understanding of sport finance and the importance of sound financial management in the sport

The ability to generate sources of revenue continues to be the most important skill for individuals working in the sport industry. Sales and Revenue Generation

"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates

This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills nee