Book excerpt: GOOD JUST ISN’T ENOUGH. BE FANTASTIC Good is just average. Who wants to just be ‘good’anymore? Most people are good, and you can’t afford to be just thesame as everyone else. Would you want to employ someone who is justgood at their job? Would you buy a product that’s justaverage? Nowadays everything needs to be better. To stand out inbusiness and in life you have to be fantastic. Alan Austin-Smith knows how to get there and he’s developedthe ‘Fantastic theory’ to show us all how. Fantasticpeople share seven characteristics. Passionate; Creative;Delighting people; Performers; Alive Inside; Always Learning; HaveFun. How many do you have? Make it all of them. Push your business to shine. Make itfantastic! • A full-colour, highly visual book with real impact inmotivating you to be Fantastic! in all that you do • Straightforward advice that anyone can apply in their workor life, or in running their own business • Covers perennial selling topics such as motivation,confidence, creativity and communication