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This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classr

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classr

How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing g

This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementa