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This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also hel

From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the so

Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks. At th

This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society

Social media communications play a huge role in the day-to-day operations of sport teams and organizations. Both current and aspiring sport business professiona