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How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange empl

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments

This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The tex

This text is designed to help students learn the ins and outs of social media management. It provides business applications as well as projects for students to