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Social Media Marketing Algorithms Social media is a rapidly growing arena for everything from the posting of videos to car sales, so it should come as no surpri

WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneu

Social media has traversed far greater heights than simply being a medium for user-generated content. Today, it’s a tool for consumer empowerment (we all witn

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

From deepfakes to GPT-3, deep learning is now powering a new assault on our ability to tell what's real and what's not, bringing a whole new algorithmic side to