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Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates t

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their pa

This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign comm

This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to

How the 2016 news media environment allowed Trump to win the presidency The 2016 presidential election campaign might have seemed to be all about one man. He ce