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China's Soft Power Diplomacy: Myth or Reality? examines the Chinese version of soft power both in conceptual and operational terms, and explores its myriad impl

In a world witnessing the transformative rise of China, the intricate dynamics of its soft power diplomacy have become a focal point of global attention. As geo

Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and acad

East Asian pop culture can be seen as an integrated cultural economy emerging from the rise of Japanese and Korean pop culture as an influential force in the di

After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different