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"This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to impr

From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the so

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook t

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; b

"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates