Book excerpt: Stereotypes continue to dominate contemporary Anglo-German relations. This volume brings together views from psychology, history, cultural theory, literature, pedagogy, but also business and management studies to elucidate the origins, forms, and possible strategies of dealing with clichés of 'the British' and 'the Germans'. By assessing their impact on the personal sphere and that of communication, the media, business, and politics, they demonstrate how an awareness of stereotypes can be part of a realistic assertion of identity in a changing world.