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Language: en
Pages: 257
Pages: 257
Type: BOOK - Published: 2023-07-03 - Publisher: Kogan Page Publishers
Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engag
Language: en
Pages: 113
Pages: 113
Type: BOOK - Published: 2020-10-26 - Publisher: Springer Nature
Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest
Language: en
Pages: 467
Pages: 467
Type: BOOK - Published: 2021-01-15 - Publisher: IGI Global
Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in
Language: en
Pages: 241
Pages: 241
Type: BOOK - Published: 2017-10-10 - Publisher: HarperCollins Leadership
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing exp
Language: en
Pages: 173
Pages: 173
Type: BOOK - Published: 2024-07-12 - Publisher: Taylor & Francis
Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative