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Pages: 684
Type: BOOK - Published: 2016-11-19 - Publisher: Createspace Independent Publishing Platform
UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes
Language: en
Pages: 441
Pages: 441
Type: BOOK - Published: 2024-05-31 - Publisher: Taylor & Francis
This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media str
Language: en
Pages: 122
Pages: 122
Type: BOOK - Published: 2011-06-27 - Publisher: Springer Science & Business Media
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing tha
Language: en
Pages: 236
Pages: 236
Type: BOOK - Published: 2019-05-03 - Publisher: Routledge
The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2012 - Publisher: Routledge
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved i
