Book excerpt: Circular economy principles are driving to overcome the challenges of today’s linear take-make-dispose production and consumption patterns through keeping the value of products, materials, and resources circulating in the economy as long as possible. Sustainable Consumption and Production, Volume II: Circular Economy and Beyond aims to explore the sustainable consumption and production transition to a circular economy, while addressing critical global challenges by innovating and transforming product and service markets towards sustainable development. This book explores how consumers, private sector, relevant international organizations, and governments can play an active role in innovating businesses to help companies, individuals (consumers and citizens), organizations, and sectors, to remain competitive, while transitioning towards sustainable markets and economies. It is of interest to economists, students, businesses, and policymakers.