Book excerpt: "This book will walk the new (or established) riding instructor through advertising and marketing, horse selection, location, and contracts, how to teach students to handle the horse from the ground as well as instructing through the gaits of walk, trot, and canter. It will guide you through teaching your students how to jump, plus has lots of example less plans, hundreds of ideas for incorporating obstacles, ideas, and equipment into your lessons. Here we will answer many questions, as well as bringing up a lot of questions that you need to answer or consider." -- back cover