Book excerpt: New technological advancements have always changed the way society and human relationships work. New affordances created by technological tools inevitable modify and affect the way people interact with such tools, as well as with one another, and with the world within which this technology is embedded. Technology, Users and Uses explores and discusses ethical issues around the use of technology and AI, by focusing on the way they affect individual, social and global interactions. The collection addresses topics including social networks, public opinion, fake news and information warfare; digitalisation and datafication of society and individuals; and transhumanism, super-intelligent machines and the technological singularity. Technology, Users and Uses aims to offer theoretical and practical guidelines and recommendations for regulators, developers, engineers and scientists, as well as for researchers, educators and scholars in the fields of technology and AI, philosophy and sociology.