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Brand executives face two key questions in addressing the Amazon marketplace: 1.Will the brand be sold on the Amazon Marketplace? 2.If yes, then what distributi

Drawing on insights from academics and practitioners around the world, this book takes some of the mystery and anxiety out of common perceptions about economic,

"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’

Do you struggle with tracking your author income? It ain’t easy. If you publish your books wide, you might get AT LEAST a dozen sales reports every month. It

Cutting through the confusion around the nature and implications of digitalization, this book explores the rise of the new digital networks, how they affect tra