Book excerpt: Ever thought about why some people have everything going for them while others have absolutely nothing to show for their honest and decent hard work? This book is a simply-written and easy to read collection of valuable guidelines that reveal the secrets that define outstanding people. In it are seven practical elements that are constants for those people who are outstanding, with real-life context based on the author’s experience. Find out why some lead and others follow, why some display perpetual greatness where others identify with mediocrity. This book is the ultimate guide to mastering how to be outstanding. Contained in its pages are: • 3 keys to unlock your authentic identity • 5 character traits that define those who are outstanding • 7 winning behaviors • 6 initiative catalysts • 11 pillars to enable you stay relevant • 2 imagination barriers and 3 tactics to un-cage your imagination • 13 perseverance achievement hacks This book will open you up to possibilities to enable you work towards developing your authentic identity and unique personal brand. Explore why some people stand out and soar out of the crowd to become specialist generalists, while others remain mysterious anomalies.